Introduction Cont

In order to make my Teaser Trailer as authentic as possible, I need to ensure that I have the full range of research into the conventions of Teaser Trailers and also how they differ from a Theatrical Trailer. As I have previously mentioned, Teaser Trailers run for approximately 30-60 seconds. However the length of the trailer is not the only thing that separates Teaser Trailers from Theatrical Trailers.

For any film, the marketing campaign plays a vital role in ensuring that the film has a potential audience and its main purpose is to encourage people to come and see the film. The distributors are keen for the film to be as successful as possible so they create a marketing campaign that aims to raise awareness of the film and arouse interest. In this way the distributors stand the best chance of making a profit on the film. A trailer is a very important and successful marketing tool and is probably the most successful way of raising awareness of the film. Whilst posters are a good way of capturing the audiences initial interest, they don’t have quite the same effect as a Trailer does. They give audiences a ‘feel’ of what the movie is like and stirs emotion in a person which is impossible to do through the use of still images.

According to the Film Education website a Teaser Trailer is important as it is released early on in the marketing campaign and it is designed to create a buzz within potential audiences, either by showing some of the actors who will be staring in the film and possibly give the audience an idea of the genre of the film. It will also tell the audience when the film will be released and possibly the basic plot line of the film though this is rare.